Don’t just listen – Experience.
Radio.com gives you unprecedented access to nearly 450 CBS Radio and Yahoo! Radio streams spanning music, sports, news and talk.
Don’t Just Listen — Experience
Radio.com brings together CBS Radio and the CBS Interactive Music Group’s industry-leading digital assets, including more than 90 music streams spanning rock, pop, country and a wide range of other genres. Radio.com also benefits from unparalleled access to top-tier artists and newsmakers, both at the national level and through our 130 local radio stations.
Advertiser Benefits
Deliver your message to almost 3 million1 music lovers per month.
Associate yourself with some of the strongest local brands in music, such as The World Famous KROQ in Los Angeles, WXRT in Chicago, and more.
Enjoy both display ad and advertorial placement in and around high-quality original content produced by the CBS Interactive Music Group’s editorial bureaus as well as top content producers from all over the country.
Associate your message with our listeners welcoming you into their circle of trust, a trust that’s grown with 75 years of experience.
Immersive marketing programs that enable advertisers to make their brand part of the conversation.
About / History
The CBS Interactive Music Group has developed one of the most powerful internet radio technology platforms in the world which has allowed us to create solutions for partners such as Yahoo!. With over 200 CBS Radio simulcast and pure-play stations and more than 200 Yahoo! Music Radio stations, CBS Interactive Music Group has firmly established itself as one of the largest streaming media companies in the world.
Audience Profile
- 2.7 million unique users worldwide1
- 64.9% of audience composed of Persons 18-49
- 23% have a HHI of $100K+2
Advertising Opportunities
- “Advertorial” stories (product reviews, brand mentions, etc.) placed onto blog
- Rich Media Overlay ads featuring local and national radio talent the audience is familiar with (walkovers)
- Traditional display banner ads – 300×250, 160×600, 728×90
- Rich ad experience – pushdowns, synchronized takeovers
Footnotes
1. comScore MediaMetrix WW, May 2010
2. comScore MediaMetrix US, May 2010
