Recent News

• Authentic Brands Group’s Silverstar Teams with CBS Interactive Music Group’s Last.fm to Launch Co-Branded Fashion and Lifestyle Program
• Last.fm Creates a New Way to Discover Independent Music
• Last.fm Launches “Festival” Application for iPhone and Android Devices
• Last.fm Discover Summer Sessions

See more News →

Discover more music

Get music and event recommendations based on your taste and share them with your friends with Last.fm. Powered by a global community of music fans who scrobble over 40 million individual songs every day.

The Audience is Listening

Few things are as personal as an individual’s taste in music. Last.fm combines a gigantic music library with the industry’s best system for matching music tastes to music tracks.

We offer personalized radio with over 12 million tracks from unsigned, indie and major labels, it’s no wonder why music mavins frequently come back to Last.fm. When you buy Last.fm, you’re buying a premium audience that is totally engaged and passionate about music.

Advertiser Benefits

• Desirable Demographics:

  They’re web-savvy, design-conscious and socially networked 28 year-olds who are single and affluent.

  • 32% of the Last.fm audience is 15-24 years old¹
  • Trends and design impact the purchasing decisions of 43% of our users²

• Loyal and Influential:

  They’re the influencers in their social circles who make Last.fm their home to discover and share great music. Friends of 60% of our users rely on them for cool music recommendations.²

• Brand Integration:

  Immersive marketing programs enable advertisers to make their brand part of the conversation.

About Last.fm

The Last.fm office is in Shoreditch in East London. When they started, the four site programmers lived in tents on the roof of the office. Now, they occupy a whole floor on Baches Street, and Last.fm is a global music service available in 12 languages. CBS acquired Last.fm in 2007.

Footnotes
1. comScore MediaMetrix WW, March 2011
2. PublicEye user survey, UK, April 2011