Sony—Fantasy Festival

Objective

Earlier this year, we were approached by Sony to help develop an interactive idea that would appeal to users of Last.fm. Sony wanted to match their passion for sound quality with our passion for music. The idea that captured our imagination centered around the ability to create an ultimate imaginary festival line-up and compete with your friends on who can build the best. After months of hard work organizing a staggering amount of data, we produced Sony’s Fantasy Festival.

How it works:

You have €1,000,000 to spend on a 15 artist line up for your Fantasy Festival. Pick your all time favorite artists or pick artists you think are up and coming. If your line up ranks highest in *Buzz points you could win some pretty awesome prizes (more about the prizes here). Each week *Buzz points are determined by what artists are getting the most online buzz based on data from Last.fm, Yahoo!, Twitter and more. The competition will run for six months starting on November 18 and *Buzz points scores will start rolling in on November 25.