U.S. Air Force—Summer Music Festival Guide
Business Objective
Align with young adults, primarily males ages 16-24 around their passion for music and gaming.
Last.fm Insight
Last.fm is a platform delivering streaming music, a community to share and discover new music and a way to find live events. Last.fm has one of the most robust live music events databases on the Web. We proposed that by Air Force sponsoring our annual Summer Music Festival Guide, they’d be perfectly aligning themselves with young male adults as they seek out their summer music events.
Last.fm Air Force Partnership
Air Force partnered with Last.fm for an exclusive three month sponsorship of Last.fm’s very popular Summer Music Festival Guide. Air Force is receiving 100% SOV of all content, including brand media, custom skins and site takeovers and Summer Music Festival Radio stations.
